The core activity of the Swiss Better Gold Association is the development of effective, sustainable and responsible supply chains from eligible artisanal and small-scale gold mining (ASGM) producers to our members. The association channels demand for Swiss Better Gold among industry stakeholders: refiners, brands (watchmakers, jewellers, financial institutions), investors and other supporting organisations. The Swiss Better Gold Association members agree to buy Swiss Better Gold production and to reinvest USD 1.35 per bought gram into the Better Gold Fund to finance social and environmental projects in and around mines.
By joining the Swiss Better Gold Association, members become part of a business solution to a social problem.