The core activity of the Swiss Better Gold Association is the development of effective, sustainable and responsible supply chains from eligible artisanal and small-scale gold mining (ASGM) producers to our members. The association channels demand for Swiss Better Gold among industry stakeholders: refiners, brands (watchmakers, jewellers, financial institutions), investors and other supporting organisations. The Swiss Better Gold Association members agree to buy Swiss Better Gold production and to reinvest USD 1 per bought gram into the Better Gold Fund to finance social and environmental projects in and around mines.
By joining the Swiss Better Gold Association, members become part of a business solution to a social problem.