Swiss Better Gold (SBG) builds transparent, responsible and resilient supply chains by connecting responsible ASGM producers with Swiss refiners, watch & jewellery brands and financial institutions who use gold for their products and creations.
The strategic benefits of Swiss Better Gold for members include:
Access to a fully traceable and responsible supply chain
Companies gain direct access to gold that is traceable from mine to market, backed by rigorous environmental and social monitoring on-site activities. This strengthens supply chain transparency and reduces exposure to headline or compliance risks.
For the broader industry, Swiss Better Gold demonstrates that responsible sourcing is not only possible, it is commercially viable and socially transformative.
Contribution to measurable social and environmental impact along the value chain
By sourcing through SBG, companies directly support artisanal and small-scale mining communities, helping reduce mercury use, improve working conditions, and foster local development. Participation becomes a concrete way to turn sustainability commitments into real world and measurable impact.
Enhanced credibility and differentiation in the market
SBG membership signals leadership in responsible sourcing. It allows companies to demonstrate alignment with international expectations and respond to growing consumer and investor demand for responsibly sourced materials.
A collaborative platform for industry leadership
Members join a network of refiners, brands, financial institutions, and experts working together to shape the future of responsible gold. This collaboration opens opportunities for learning, innovation, and collective action across the value chain.
